OUR COMMUNITY
WHO IS THE FIA WOMAN?
The FIA woman is a mixture of Millenials and Gen X. They are women who are in professional fields of work, entrepreneurs, stylists, bloggers, entertainers and celebrities. They love to look good, socialise during and after business hours and do activities outside their comfort zone. They are quite daring and edgy which endears them to our brand. Their lifestyle include travelling for work or leisure, fitness, charity, fashion shows. They appreciate quality and exclusivity(uniqueness), respect and superior customer service, a brand that walks with them through their journey, a brand that they can align with in terms of our values, and long term value for their money.They are loyal and expect a reward for their loyalty.
Our Sustainability practices
FIA has successfully integrated environmental, economic and social issues into its business operations. Our sustainability goes beyond caring for the environment. It involves three major aspects – environmental, economic and social, each of which we have a responsibility to consider to integrate a true sustainability strategy within our brand.
